I made GreenTrack for my University Assignment for the subject Internet Communications.
The main goal of the App was to Visualise Data and Geotracking used by Applications on the Internet. My group created a ‘Carbon Footprint Tracking’ social media app where users can log their Carbon Emissions data to keep track of their personal emissions.
As the subject theme we chose was Data Visualisation, we created this app to simply showcase Personal Carbon Emissions Data.
In the development of this project, we implemented research in Transportation Behaviours in Australia, as well as research in our target market.
We put focus on targeting people aged 18-30, who are environmentally conscious and with and/or currently pursuing a University Education. Through our research, we found that there is a possibility of audience diversification as there is a Social Networking aspect to this app.
Our goal with this app was to make people understand the impact of their Carbon emissions through Data Visualisation, create a simple way to track one’s individual environmental impact, and to consequently reduce CO2 emissions from personal transportation.
University of Melbourne - Internet Communications Project
Credits:
Rania Reihanah - Designer
Melissa Chong - Designer
Sinèad Mulcahy - Research and Concept Development
