Nikon Z Endless Bounds was an Advertising Campaign that I conceptualised for a University Assignment in 2020. The project involves creating an advertising campaign for an existing company and/or product to promote a specific product, project, or company image using different Marketing Communications Strategies.
I chose to do a campaign for Nikon as I am an avid user of Nikon Cameras in my professional Work as a Photographer, and Nikon has a new line of camera products. The products are targeted to Professionals and General Audiences who prefer using mirrorless cameras in their photography, as the Z-Series Line is a top of line Mirrorless Camera Range developed by Nikon.
The campaign concept uses Outdoor Advertising as a Marketing Communications tool to create a concept of 'Outdoor Gallery'. I wanted to create a showcase of works using the Nikon Z Series throughout Major cities, both from professionals and hobbyists, to both elevate the art of photography as a whole and showcase the creative possibilities of photography in a wide sense. As the goal of the Campaign is to showcase the endless possibilities of photography using the Z-Series. The gallery concept makes art viewing more accessible, and creates the potential to get more brand recognition for Nikon's mirrorless camera line specifically.
The images shown are stock photography images that I used to showcase how the campaign imagery would be shown through the billboards.
Copyright Nikon International
Rania Reihanah - Design and Concept
