MusicForU

MusicForU is an Australian startup company that focuses on creating a new method of Music Education for Students and Music Enthusiasts. The education the company provides is tailored specifically to the needs of the students and aims to grow one's passion in making music, and playing music as a whole.

The company commissioned me to create their overall branding identity and company stationary, which involved creating logos, business cards, and their invoice template.

I created 8 logo draft options for the logo of MusicForU, inspired by different aspects of classical music, as well as modern elements of community, creativity, and the flow of music as a whole. The company's colour scheme was initially a shade of Dark Blue and Pink. I altered it based on the references provided to me by the client so that the overall logo and brand colour scheme are more pleasing to the audience.

The final logo option was then altered based off feedback by the clients, and based off those I created logo applications for the company's assets.

The client also requested designs for business stationery, so I created some business stationery based on the brief aesthetic that I proposed to the client. I created a gradient aesthetic for the business stationery, as I would like the concept of the stationary to showcase unity, colours and creativity, as music allows one to express emotions, thoughts and feelings in auditory mediums. I wanted to create an aesthetic that showcases audio expression through music in a visual sense.